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Swell

Swell Energy

Swell Energy provides a service that enriches homes and empowers communities: a robust home battery with positive environmental impact.

Working intimately with the founders, we designed a logo and visual identity to reflect these core values.

Swell’s smart home battery stores cleaner electricity; this clean power can be released for later use, reducing reliance on the utility’s dirty electricity. The battery can also store solar power for night-time use.

Our goal for Swell’s branding was to instill a sense of reliability, freedom, and vibrance—foregrounding Swell as a service that people would want to share with friends and family.