Use All Five Squiggle Graphic

Step and Repeat

MOCA

Our challenge was to translate the energy of a live performance event into a digital experience.

Using the literal meaning of the event name, Step and Repeat, as a jumping off point, we created a tumblr theme that comes at users in all directions just like the event itself.

Desktop showing MOCA home page graphics created by UseAllFive
Photograph of Yung Jake performing with mobile experience
Mobile device showcasing responsive Tumblr theme design
Graphic showcasing unconventional Tumblr theme development by Use All Five
Mobile view of MOCA Step and Repeat Tumblr theme design by UseAllFive
Detail of arrow-based loading graphics