We developed a responsive social experience that makes it effortless for anyone in Brazil to join or create a pick up game near them for a variety of popular sports.
We brought together the power of Google+ and Google Maps to allow users to connect, schedule games, and discover the best spots–sometimes hidden within the city–to practice their favorite sport with people that share the same passion.
In the first 10 days, more than 3,000 sports activities were created in over 900 cities across Brazil. Not only did individual sports-lovers join in, but major sports NGOs in Brazil also got in the game with Google, bringing the positive impact of sports on health and education directly onto the project. The project received such massive media coverage that the campaign’s film reached 3.9 million YouTube views in 1 week with huge positive social interactions.
We’ve transformed the urban landscape into a playful map of sports activities.