Use All Five Squiggle Graphic

Frightgeist

Google

Halloween can be a hectic time, as people scramble to find their ideal costumes. Google Frightgeist allows the nation to see what everyone’s been searching for, based on their regional location.

Leveraging real costume search data, we teamed up with Google Trends, News Lab, and Creative Lab to develop this interactive showcase of the most popular costume searches.

The website allows for several intuitive ways of exploring the data: comb through delightfully buoyant map points, scroll through a 500+ master ranking, or type to search for costumes. Costume pages reveal further data, complete with spooky animations.

Frightgeist Map Design
Frightgeist Region View
Frightgeist on Tablet and Mobile
Frightgeist Search Interaction