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Game of Odds


Working with Droga5, we created a game that makes life insurance engaging and accessible.

In revealing the personal biases frequently inherent to risk assessment, Game of Odds illuminates the necessity of Prudential’s expert guidance.

To participate, players guess and compare the relative probability of chance occurrences. The game distributes  a diverse selection of cards which display events such as “Having Your Bike Stolen,” “Death by Vending Machine,” and “Dating a Supermodel”,  To win, players must accurately arrange cards within a spectrum of low to high likelihood.

Players may learn that their perceptions of risk are not as realistic as they thought.

Game of Odds provides a fun and exciting means of teaching readiness for the future. To experience the game for yourself, you can play here