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Internet Gentrification and the New Rules of Strategy

Take a look at some of the latest ideas, products, and visuals for the week of April 11th brought to you by our strategists, designers, and developers.


Pipelines, Platforms, and the New Rules of Strategy: Firms that fail to create platforms and don’t learn the new rules of strategy will be unable to compete for long.

Can The Term “Gentrification” Be Applied To The Internet?: “Today’s forms of social media feels more like people’s personal brands. Everything feels more censored.”

Alejandro Aravena Releases Housing Designs For Free: That a Pritzker Prize winner would give away his ideas for free is unusual; typically, the title of Pritzker Laureate enables architects to seek out bigger, grander commissions. But Aravena’s work is aimed at social uplift.

It’s A Tesla: Long lines and fans committed to ordering new products sight-unseen are not the only things Tesla and Apple have in common; both are proving that Disruption Theory does not have all the answers, particularly when it comes to consumer markets.


Orah: A compact 4K live streaming 360-degree camera with a relatively tiny price tag, $1795 (for a limited time).

Marble Machine: Looking like something from the mind of Alien designer HR Giger – or the skeleton organ in The Goonies – the instrument created by Swedish band Wintergatan actually works, with a sound that is part hurdy-gurdy, part ambient electronica.

Flyover Country: Working with cached maps offline, it analyzes a given flight path and shows relevant map data and points of interest, and displays this data without the need of inflight Wi-Fi.


Google Art On Canvas: The idea was to show the “inaccessible secrets and flaws in the grain” of some of the most iconic paintings in western art history.

Rainbow Nests: While wasps generally construct their nests from chewed up bits of wood, apprentice zoologist Mattia Menchetti gradually introduced a variety of coloured paper to this European wasp colony.

Ikea’s Design Process: Designer Sarah Fager walked us through what she does, and what’s next for the Scandinavian giant.

Levi Brooks is the CEO/Co-founder of Use All Five.
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